Even with freshly inked documents to declare their legitimacy as LLCs or S-Corps, new businesses can still fail to deliver on their promises. Although well-meaning, they sometimes experience one pitfall after another: overcommitting, growing too quickly, insufficient cash flow, a hastily designed product or botched service, and other tell-tale signs that scream, “Newbie!” Obviously, good intentions don’t guarantee success; we must hone our craft.
That’s why about two weeks ago, I was happy to see several writers alongside me at the Atlanta Christian Writers Conference (ACWC). Attendees at all experience levels were present, especially since the faculty taught classes on everything from identifying the elements of a good story and writing for magazines to building a platform and writing a book proposal. There were even sessions on making podcasts and finding markets for children’s non-fiction. The personal appointments with agents and editors were invaluable, to boot. Surely, the conferees understood how their personal growth and success required such a wise investment—in this case, nearly three days of their time and a couple hundred dollars out-of-pocket.
Whether we’ve started a grassroots organization, mom and pop eatery, home daycare, or web design company, we thrive when we see training as an investment and not merely a time-sucker or an unnecessary expense. When writers have this perception, everyone wins. The result: More folks will write devotionals that teach without being preachy. Authors will create novels with well-crafted, relatable characters. And, freelancers will pen articles that grab—and keep—readers’ attention. After all, what good is a published piece (whether it’s an indie book, blog post, or content on a professional web site) if it’s constructed so poorly no one wants to read it?
How do you invest in yourself? What rewards have you (or others) reaped as a result?